40+ Years of Excellence
•
70+ Premium Brands Served
•
40K+ Projects Completed
•
ISO & FSC® Certified
•
40+ Years of Excellence • 70+ Premium Brands Served • 40K+ Projects Completed • ISO & FSC® Certified •
Elevating Concepts into Premium Experiences
For Shiseido, Pin Press re-engineered a Chinese New Year gift box to preserve the creative intent while improving structural practicality, premium finishing, and logistical efficiency.
A premium packaging concept must do more than look right — it needs to work in production, handling, and delivery.
For Shiseido’s Chinese New Year campaign, the original pizza box-style structure and artwork required a rethink to achieve the intended premium brand experience without compromising the creative direction.
Pin Press worked across structure, artwork and finishing to turn the concept into a production-ready gift box that balanced presentation with practicality.
The Challenge
Shiseido wanted to produce a premium Chinese New Year gift box using a pizza box structure, featuring custom-designed artwork and hot-stamped details in line with global brand requirements.
The original structure and artwork, however, required extensive refinement to achieve the desired premium experience while remaining practical for production and logistics. The solution needed to:
Preserve the creative intent of the original concept.
Adapt the artwork to flow seamlessly with a revised structure.
Achieve the required premium colour and hot-stamped finishing.
Improve logistical practicality without compromising presentation.
Our Solution
01
Structural Innovation
Pin Press developed a collapsible premium gift box structure that elevated the overall presentation while improving logistical efficiency.
The revised structure allowed the packaging to retain its premium form and function while being more practical to handle and transport.
02
Artwork Refinement
With the structure redesigned, Pin Press adapted and rebuilt the artwork to flow seamlessly across the new format.
This ensured the visual concept remained cohesive while working accurately with the revised structural layout.
03
Premium Finishing
To bring the design to life, Pin Press applied custom colour matching and precise hot stamping to achieve the refined finish required for the Shiseido brand experience.
Together, the structural, artwork and finishing refinements transformed the original concept into a more complete and production-ready packaging solution.
The Results
Creative concept successfully executed in line with Shiseido’s premium brand image.
Premium brand identity reinforced through the successful launch of the CNY packaging.
Improved logistical efficiency through the collapsible gift box structure.
Design integrity maintained across the redesigned structure and finished artwork.
From Concept to Premium Experience
The Shiseido project demonstrates how packaging development can go beyond production to solve the practical challenges between concept and execution.
By combining structural thinking, artwork refinement and precision finishing, Pin Press helped transform an existing creative direction into a premium packaging experience that was both visually refined and operationally practical.
Where Creative Intent Meets Practical Execution
Partner with Singapore’s trusted packaging specialist to refine, engineer and deliver packaging that performs as beautifully as it looks.
40+ Years of Excellence
•
70+ Premium Brands Served
•
40K+ Projects Completed
•
ISO & FSC® Certified
•
40+ Years of Excellence • 70+ Premium Brands Served • 40K+ Projects Completed • ISO & FSC® Certified •